Brand South Africa welcomes President Ramaphosa’s new era of a more prosperous and equitable society

President C. Ramaphosa


Johannesburg, Tuesday 20 February 2018 – In his first state of the nation address, newly elected President of the Republic of South Africa, Cyril Ramaphosa

encouraged South Africans to ‘seize this moment of hope and renewal.’ 

“We will be initiating measures to set the country on a new path of growth, employment and transformation. We will do this by getting social partners in our country to

collaborate in building a social compact on which we will create drivers of economic recovery,” said President Ramaphosa. 

National priority areas mentioned by President Ramaphosa included but were not limited to the pursuance of higher levels of economic growth and investment,

firming up measures to address challenges of youth unemployment and inequality, job creation and poverty alleviation as well as reinforcing sustainable measures of basic and higher education systems. 

Brand South Africa’s CEO, Dr Kingsley Makhubela said: “A new era has dawned upon South Africa, it is time for South Africans to collectively rise to its challenges

and move the country forward. President Ramaphosa mentioned accelerating progress in building a more prosperous and equitable society.

“We at Brand South Africa stand ready to heed this call and we committed to working with all sectors of society to ‘contribute to greater economic

growth, reduce poverty, reduce inequality, enhance earnings and increase the competitiveness of our economy.’”


Dr Makhubela concluded: “Feedback from opposition political parties during the debate on the President’s State of the Nation Address is also testament that there is a growing

consensus and a paradigm shift that sees South Africa on the cliff of an economic-take off --- a much needed response to the creation of more jobs and transformation.”

“It therefore, incumbent upon each one of us, in both the public and private sectors to ‘jointly, boldly, and strategically’ champion and cultivate the development

agenda to improve the socio-economic state of South Africans. We have to so this collectively, because we owe it to ourselves and those whom we represent.”

Notes to the Editor

About Brand South Africa 

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country's brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.


About Play Your Part 

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa.  It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone. 


Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young.  It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.