Zeitz MOCAA launches world-first museum Instagram map and guide

Cape Town

If you have no idea where to start when visiting the massive Zeitz MOCAA, just pull out your phone and go onto Instagram.

The contemporary art museum has launched a social media map - the first museum in the world to use such a format - of their seven-floored building in Cape Town's Silo District. The dynamic account provides an ever-changing map of what to see in the over 60 galleries, keeping up with the changing exhibits and help you discover new photo opportunities. 

In the highlights section of the map, you can embark on a 2-hour Insta tour, check out the guide to their most Instagrammable spots in the museum and find out what's available in the store. 

You can either scan the QR code at the entrance or just go to the Instagram account directly on your phone.

The map was created in partnership with M&C Saatchi Abel as an innovative way to make the art more accessible and digestible. 

"This Insta Map allows Zeitz MOCAA to connect with both their new and existing audiences, whilst also educating visitors on unfamiliar topics through a platform they are familiar with," says the museum in a statement.

If you're looking for a reason to visit, the largest exhibition to be held in Africa in over a decade by internationally acclaimed artist William Kentridge is set to open in the Zeitz on 24 August this year, and will run through to March next year. 

The exhibit will include major works from Kentridge’s extensive oeuvre, and will be accompanied by two new publications and a series of talks and performances with the artist and leading voices in the cultural sector. 


shared via @Traveller24_SA